Make Change Happen for Midcorp Service Providers

The mental models and leadership approaches that served us well for decades increasingly show their limits. Economic growth no longer serves as the sole compass for success, and the familiar ways we work strain under the weight of rapid technological, social, and environmental shifts.

In today’s fast-changing world, it’s tempting to look for big strategies or bold visions to lead the way. But real, profound change usually starts with something simpler—and more human: trust.

Lately, I’ve reflected on the crossroads where digital transformation meets sustainability and what this means for us as leaders in mid-sized European service providers. It feels like we’re standing at a pivotal moment that calls for more than incremental change or efficiency gains.

Change is a natural rhythm of life—an unfolding process we all navigate in our own way. Yet, when people express their natural reactions to change, we often label them as “resistance.” That word carries weight, a judgment that feels unjustified when we pause to truly listen.

Being meaningful as a professional service provider is not accidental. It results from conscious design, implementation of simple guiding principles, and a well-defined positioning and purpose

How do you organize a process that will help to define a challenging vision that feels sufficiently uncomfortable enough and inspires to act towards a renewed, meaningful future?

A few years ago, one of my clients was challenged to deliver more value than just the annual premium adjustment and adequate claims handling. The challenge was not without consequences.