If you lead a midsized service company, you probably already know the magic that happens when your team is engaged, your customers feel valued, and your culture feels like a family. You’ve built something special. But as you look ahead, you might wonder: How do I take this success to the next level without losing what makes us unique?

For mid-sized service providers navigating complexity, this raises a question worth exploring: How do meaning and impact take shape in our work? Is it something that happens, or can we intentionally cultivate them through simple, guiding principles that help us understand where we’re headed?

How do you organize a process that will help to define a challenging vision that feels sufficiently uncomfortable enough and inspires to act towards a renewed, meaningful future?

It is vital to remain meaningful for your customers in a world driven by efficiency, standardization, and digitization. How to stay relevant to your customers? Here are four tips to help you.