If you lead a midsized service company, you probably already know the magic that happens when your team is engaged, your customers feel valued, and your culture feels like a family. You’ve built something special. But as you look ahead, you might wonder: How do I take this success to the next level without losing what makes us unique?

How do you organize a process that will help to define a challenging vision that feels sufficiently uncomfortable enough and inspires to act towards a renewed, meaningful future?

The big leading question for many businesses today is how to implement the learnings from the COVID-19-crisis in their culture and operations. Given the dramatic changes we have seen in the fields of employee relations, customer relations and even carbon footprint, it would be a hugely missed opportunity not to seize the momentum and the learnings.