Shifting focus to what truly matters

Photo by Luca Cavallin

The world is changing. We all feel it. But what does that actually mean — for your work, your team, your organization?

A natural response is to optimize. Streamline processes. Adjust structures. It feels like progress, like maintaining control.

But sometimes something keeps nagging. A question that won't go away: are we doing the right things, or are we just doing things right?

A different place to start

What if you didn't start with structures or processes, but with a different question: what meaningful impact do we actually want to create?

It might sound big. But it has consequences for small things. For which conversations you have. For how you make choices. For what you measure and what you celebrate.

Do you recognize this?

The work runs. The results are fine. But something is missing. The energy, the direction, the feeling that it's actually about something.

That's often the moment when the question presents itself: what are we actually doing this for?

No answer, but a beginning

I don't have the illusion that there's an easy answer. But perhaps the question itself is already valuable.

What would change if you didn't start with "how do we do this better?" but with "what truly matters?"