I’ve had countless conversations with leaders of mid-sized service organizations. And underneath all the strategic discussions and market challenges, one essential question keeps coming up:
How do we stay relevant and truly meaningful in a world that’s changing faster than ever?

Whether it's navigating growth, digital transformation, reorganizations, or market shifts, uncertainty feels like the new normal. As service providers, how do we show up in these moments?

The world moves faster than plans can keep up with. What worked yesterday doesn't automatically fit tomorrow. Yet the reflex is to reach for what we know

Lately, I’ve reflected on the crossroads where digital transformation meets sustainability and what this means for us as leaders in mid-sized European service providers. It feels like we’re standing at a pivotal moment that calls for more than incremental change or efficiency gains.

McDonald's, IKEA, Ryanair, Apple, Starbucks, LEGO, Nordstrom. What do you notice when you look at these companies? Their size or their budgets — most organizations can't match those. But there's something else.

What happens when the ground shifts beneath a long-standing business relationship? When the familiar patterns that once felt secure suddenly feel insufficient?

Many complex issues surround us in today's complex and uncertain world. These challenges shape the economic, political, and social landscapes, impacting our organisations, client relations, and position in the world. The invitation is not to conquer these complexities, but to learn how to navigate them.